ELENA’S SUPER FRIENDS
Vehicle Wrap & Large Format Campaign
Summary
Designed and produced a full-scale illustrated vehicle wrap and supporting large-format assets for Elena’s Filipino Foods food truck.
Role: Lead Designer / Production Designer / Large Format Specialist
Scope
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Vehicle wrap design (full 193” x 95” layout)
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Character illustration refinement & composition
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Large-format print production files
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On-site installation coordination
Overview
Elena’s Filipino Foods wanted to transform their food truck into a bold, family-friendly superhero brand experience. The goal was to create high-impact street visibility while introducing a cast of illustrated characters tied to menu items.
The truck needed to function as:
Impact
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Created a mobile billboard
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Developed a character-driven brand system
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Improved ordering visibility and legibility
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Delivered print-ready production assets
Character System Integration
Refined hand-drawn superhero sketches into scalable wrap-ready artwork. Balanced hierarchy so 'ELENA’S SUPER FRIENDS' remained primary while characters supported the brand.
Production & Execution
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Trruck body (193” length x 95” height)
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Built scaled templates for both sides and rear
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Designed layered wrap system for installation sequencing
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Coordinated printer output & material selection
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Oversaw installation alignment and finishing
Additional vehicle work spans entertainment, beverage, and experiential campaigns, with emphasis on production accuracy and large-format execution.
