Hawai‘i Agricultural Foundation
2025 Annual Campaign
Summary
Led visual campaign system design for an 8-week multi-channel fundraising initiative supporting agricultural workforce development.
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Role:
Lead Designer / Campaign Systems Architect
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Scope
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8-email Mailchimp campaign
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8 social media visual rollouts (Reel + Carousel)
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Campaign visual system aligned to updated brand standards
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Cross-platform digital asset production
Overview
Hawai‘i Agricultural Foundation required a cohesive visual campaign to support its 2025 annual fundraising effort focused on agricultural workforce urgency. The campaign addressed declining farm numbers and aging farmers while reinforcing HAF’s education and land initiatives.
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The objective was to create a unified visual system that maintained brand consistency across email and social platforms while clearly communicating urgency, program impact, and donation calls-to-action.
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Deliverables included modular stat overlays, program storytelling frameworks, reusable social layouts, and mobile-optimized email structures. The result was a scalable campaign toolkit supporting consistent messaging across eight deployment cycles.
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Impact
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Strengthened cross-channel brand consistency
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Established reusable campaign template system
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Elevated clarity of program-to-donation narrative
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Created scalable visual framework for future fundraising cycles
