50 in Da 50th
Integrated Anniversary Campaign
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Summary
Localized national Coors Light and Miller Lite campaigns for Hawaiʻi markets, adapting core brand messaging into regionally relevant retail, event, and environmental executions. Ensured alignment with national brand standards while translating campaigns across physical, digital, and experiential touchpoints
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Role: Senior Visual Designer / Production Designer / Creative Operations
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Scope
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Campaign identity system
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Merchandise design (apparel)
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Retail + bar promotional materials
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Social + digital adaptation
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Stadium sweepstakes campaign
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Large-format event graphics
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Multi-size production builds (print + digital)
Overview
Developed and executed a localized 50th anniversary campaign system for Coors Light and Miller Lite Hawaii across retail, social, merchandise, and large-format activations.
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Impact
• Produced brand-compliant 50th anniversary campaign assets
• Delivered multi-market production under tight timelines
• Ensured visual consistency across digital and print touchpoints
• Built scalable layouts for ongoing promotional use
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Campaign Identity System
Developed anniversary badge system combining Miller Lite heritage with localized Hawaii identity. Built primary lockups, typography variants, and repeat pattern system.
Allegiant Stadium Sweepstakes Campaign
Designed sweepstakes campaign promoting Las Vegas trip experience. Built master mechanical for multi-size rollout including QR integration and sponsor lockups.
NFL Schedule Campaign Series
Developed reusable schedule layout templates aligned with seasonal sports marketing initiatives across multiple formats.
Large-Format Stage & Event Build
Created fabrication-ready files for multi-panel stage installation including bleed management, panel segmentation, and production specs.
