ETD25 – Beefing Up Hawaiʻi
Summary
Designed and executed the full visual identity and multi-platform campaign system for Hawaiʻi Agricultural Foundation’s Eat Think Drink 25 event.
Role: Lead Designer / Creative Operations
Scope
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Campaign visuals
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Presentation system
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Print + digital assets
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Production-ready files
Overview
Eat Think Drink (ETD) is Hawaiʻi Agricultural Foundation’s quarterly food systems series bringing together chefs, producers, policymakers, and community leaders. ETD25 focused on Hawaiʻi’s beef industry and the future of local production. The objective was to elevate a policy-driven topic into a visually compelling, premium event campaign that felt grounded in place while scalable across print, digital, and presentation formats.
Impact:
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Unified event branding across print, digital, and environmental materials
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Improved visual consistency for sponsors, vendors, and guest-facing assets
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Delivered production-ready files under tight event timelines
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Created reusable templates for future annual campaigns
