Fong Kazama Institutional Properties
Summary
Led a full visual identity refresh and marketing system redesign for a Colliers-affiliated institutional brokerage team across digital, print, and presentation platforms.
Role:
Lead Designer / Brand Systems Architect / Marketing Designer
Scope
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Visual identity refinement within Colliers brand governance
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Website redesign & content structure overhaul
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Multi-page marketing templates & investment packages
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Social, transaction graphics, and listing system rollout
Overview
Fong & Kazama is a hotel, investment, and retail brokerage team operating across Hawaii, Southern California, and Asia under the Colliers umbrella. The previous brand presence lacked hierarchy, cohesion, and digital consistency.
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The objective was to modernize the identity while maintaining alignment with Colliers corporate standards. The redesign focused on stronger typographic structure, improved visual hierarchy, consistent layout systems, and scalable marketing templates.
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Deliverables included website structure refinement, presentation systems, transaction graphics, listing layouts, and service icon frameworks. The result was a more institutional, globally aligned, and confident brand presence.
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Impact
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Improved brand hierarchy and consistency across platforms
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Elevated institutional perception to compete with global brokerages
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Created reusable templates for scalable marketing workflows
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Aligned regional team identity with enterprise-level brand standards
